Student Project – Packaging Design
Deliverables – Series of 3 Boxes
Software – Adobe Illustrator
Deliverables – Series of 3 Boxes
Software – Adobe Illustrator
THE BRIEF
Cotton are feminine hygiene products targeted towards customers looking for packaging that is more discreet.
Cotton are feminine hygiene products targeted towards customers looking for packaging that is more discreet.
THE CHALLENGE
To create eye-catching packages that attract customers attention without the use of typical feminine hygiene product colours such as bright pink and vibrant yellow.
To create eye-catching packages that attract customers attention without the use of typical feminine hygiene product colours such as bright pink and vibrant yellow.
THE SOLUTION
For this project I wanted to stray away from the industry norms of feminine hygiene product packaging. I chose softer, almost pastel colours to differentiate from the bright colours usually seen on these types of products and opted for earth-toned, gender-neutral colours such as green, purple and cream (inspired by the natural connotations of cotton). Influenced by my cultural background and how menstruation is taboo, I wanted to create packaging that was subtle and low-key, while still being able to intrigue the customer enough so that they buy it.
For this project I wanted to stray away from the industry norms of feminine hygiene product packaging. I chose softer, almost pastel colours to differentiate from the bright colours usually seen on these types of products and opted for earth-toned, gender-neutral colours such as green, purple and cream (inspired by the natural connotations of cotton). Influenced by my cultural background and how menstruation is taboo, I wanted to create packaging that was subtle and low-key, while still being able to intrigue the customer enough so that they buy it.
